In my first business, I was never in this place. As in nevah evah! I was always afraid that I was both too much and not enough. After seven years, I was burned out and broke.
I started this business in 2020. The first year was, well, a bit of a shitshow. I was making some of the same mistakes I made in my first business and saying “yes” to all the wrong projects. Some of that was out of necessity, but I could have easily ended up with a business where I was wicked busy doing work I didn’t want to do.
And so, I read myself the riot act. I made my first wise business investment decision at the end of 2021 and hired a coach to help me get clear on the work I do and the work I don’t do. I referred a couple of wrong-fit clients to someone else (which was terrifying) and started to say “no” more than I said “yes” (which was also terrifying).
Now, I’m getting more precise about my audience and specifying who I work with and how I work with them. And I’m refining my message so it speaks directly to the right audience and showcases my voice and personality. (I can get a little heady and stuffy and lawyer-y if I’m not careful!)