Brand Development Dispensary

Understanding Who You Are

Brand Strategy Cellar

What makes you off-the-charts relatable

What makes you inspiring as hell

Your brand's (bigger) purpose

Your brand's mission (statement)

Your brand's vision (statement)

Your brand's sphere of influence (SOI)

Your brand's belief system + manifesto

Figuring Out Your BIG BUZZWORTHY Business Idea

Target Marketing Tavern

Why target marketing matters

The kindred client formula

Your brand's kindred dossier

Finding your kindreds on the internet

Segmenting Your Kindreds

Wordsmithing Taproom

Expert Title Idea Generator

Hooks + Headlines + Subject Lines (Swipe File)

Landing Page Copy (Template + Mockup)

Naming Formulas For Your Offers, Events, and Systems

18 Personality-Laced Copywriting Hacks That'll Help You Write Like You Actually Talk

Emotional Copywriting 101 (4-part Workflow)

DIY Designery

Brand (Design) Development Process

Legendary Logo Design

Choosing Your Brand Colors

Choosing Your Brand Fonts

Choosing Your Brand Patterns

Choosing Your Brand (Design) Accessories

Brand Styling Closet

Brand Identity Fitting Room

Image Design Workflow

Creating a Brand Photo Suite

Sales Saloon

How to Build A Business (and Offers) That Supports The Lifestyle You Want

Understanding The 3 Problems Your Kindreds Are Hiring You To Solve

How To Create Your Signature System

Unpacking The Way YOU Want To Make Money

How TO Figure Out What Offer or Offers Are Right For YOU + YOUR Kindred

Pricing Strategy: How To Get To The Financial Freedom YOU're Looking For

The Legend + The Loser Hack

Meet Market

Support Lounge

Welcome To The Support Lounge

Happy Hour Replays

Who You Are Happy Hour

Image Design Workflow

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