December 5, 2023 at 8:02 am #2249Dre BeltramiKeymaster
What tormented me for years was having a parade of funnels.
I was pretty much the internet’s biggest creator of products 0-35 people bought. 😫
My Learn + Burn Cycle:
Create a product.
Get lost in the sales + marketing of it.
Buy something to help me figure it out.
Learn how to create a new product that will hopefully sell the product I already have done.
Spend 6 months building out a whole NEW product… while my existing one sits there collecting dust.
Buy a bunch of new tech to implement the new product launch.
Go broke waiting for perfection.
Launch what I have because I need the money.
Sell a few.
Hate myself for all of the above.
Spiral into a black hole of burn out.
Close a couple of done for you clients… that save my ass.
Swear digital products out of my life.
Focus all my efforts on my current clients.
Finish up with my clients.
Realize I have no digital products supporting me while I’m in ‘high touch client-mode’.
Return to planet Internet (the whole time promising myself that I’m not going to buy shit) to see if someone else has figured out how to do sales + marketing when you’re exhausted + have very little work time.
Re-negotiate my promise not to buy shit… into a promise not to buy ‘it’ if it’s over X amount.
Buy it… even if it’s over X amount.
Dive in… before I hate myself for buying it.
And SPOILER ALERT, the cycle repeats itself.
By 2021, I had 23 fucking funnels in some form of launched.
ZERO good funnels.
ZERO regularly profitable funnels.
ZERO up to date funnels.
ZERO well-written funnels.
I basically had a bunch of word salad I was paying $97/month to house, a bank account that forgot 4-figure balances were even a thing, and a stress level that was so high it could have gotten a DUI.
I’ve always known I want ONE digital product + ONE signature service.
I just got so fucking lost + buried in agency-laced landmines looking for the person with turn-by-turn instructions to make this dream of mine a reality.
A few year ago, I realized that this person I was looking for was going to have to be.
And with time I was able to give myself permission to break rules + find workarounds so I could really make the money I want offering ONE digital product + ONE signature service (I barely even promote).
I started tackling one sales + marketing landmine at a time.
Video content went from a longstanding landmine to a stupid easy Vimeo workflow that fosters the kinda ‘one shoot, no edit, no pimping, don’t even have to upload it’ system I need to make video content a possibility for me.
Sales pages went from a never-ending source of crippling anxiety to a creative outlet that I enjoy getting to keep chiseling away at like a piece of art.
Email sequences went from overwhelming AF to being a strategic puzzle that tickles my ‘Tetris-like’ brain cells in all the right ways. I mean, it helps that I’m only working with TWO funnels… but that’s the whole point. Making it easier on ourselves!
I did this for at least 50 things already… because I’m not exaggerating when I say I was living life for decades riddled with fears!
Dealing with these landmines once and for all has change everything about the way I do sales + marketing and I’m proud to remind you that I haven’t experienced any burn out since early 2022! 🥳
December 5, 2023 at 10:35 pm #2263Yashi SrivastavaParticipant
The last time I was burnt-out in my business was at the end of 2021. It was also my best year financially. And I think that’s my landmine.
My entire business right now is built on trading time for money. I’ve never had a digital product. I get paid when I show up on a call with someone. I also get paid to do some behind the scenes workshop design work. But most of it is hourly billing. And it’s not very reliable. I’d love to create something that helps me get out of trading time with money and make RELIABLE, monthly income like drawing a salary.
I am also afraid of creating a product because of the time and energy it will take – and then what if no one wants it?
I don’t have much experience in creating offers/products and really do want it to be worth the time and energy it takes to build it.
Probably also worth mentioning: 7 years into the business and I’ve never done active sales. I hate spending time on social media so I don’t do much there. This past year, I’ve been writing and sharing because I wanted to do that. But as far as selling is concerned, I’ve either outsourced it to companies who bring me clients and pay me for my contribution OR I receive clients through word of mouth and referrals.
So, I don’t have much of a social media presence/following and I also don’t have a lot of experience selling. And now that I want to find a slightly different way of generating income, I feel like I am starting from scratch and am at a bit of a loss.
- This reply was modified 2 months, 2 weeks ago by Yashi Srivastava.
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