It’s funny how one person’s hell can be another’s heaven. Analyzing abstract data through the lens of systems thinking to explain the behavior of the social ecosystem and how it will evolve over time massages my brain in ways that nothing else can. I can feel the electricity firing inside my brain like a euphoric massage. I’d happily barricade myself for days around 6 monitors to articulate a method of measuring the world and explaining its evolution. A competent analyst has over 110 techniques at their disposal to decompose all kinds of phenomena, but the differentiator is being able to do it in a way that is reproducible and explainable to general audiences so that we can engage entities with strategic dialogue about the most pressing decisions facing their business and how our proposed analysis will lead to a better outcome. The difference I’m meant to help people make is to fundamentally reinvent how analytical insights are generated and scaled across their organization to co-create the industry’s future.
Yesterday from 6am to 8pm I created a model that explains the evolution of a certain market in 70 countries by scoring hundreds of variables such as market sizes, growth rates, the regulatory climate, the level of mobile connectivity in a given country, how people spend their time, etc. into a 1-page presentation guiding an emerging brand on how to allocate resources across those 70 countries for best performance and I don’t regret a second of it.