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What You Say + How You Say It

What Your Offer

How They'll Find You

Explore Brandishing You By Floor

1st Floor: Brand Development Dispensary

2nd Floor: Brand Strategy Cellar

3rd Floor: Target Marketing Tavern

4th Floor: Wordsmithing Taproom

5th Floor: DIY Designery

6th Floor: Sales Saloon

7th Floor: Meet Market

Brand Development Dispensary

Understanding Who You Are

Brand Strategy Cellar

What makes you off-the-charts relatable

What makes you inspiring as hell

Your brand's (bigger) purpose

Your brand's mission (statement)

Your brand's vision (statement)

Your brand's sphere of influence (SOI)

Your brand's belief system + manifesto

Target Marketing Tavern

Why target marketing matters

The kindred client formula

Your brand's kindred dossier

Finding your kindreds on the internet

Wordsmithing Taproom

Expert Title Idea Generator

Hooks + Headlines + Subject Lines (Swipe File)

Landing Page Copy (Template + Mockup)

Naming Formulas For Your Offers, Events, and Systems

18 Personality-Laced Copywriting Hacks That'll Help You Write Like You Actually Talk

Emotional Copywriting 101 (4-part Workflow)

DIY Designery

Brand (Design) Development Process

Legendary Logo Design

Choosing Your Brand Colors

Choosing Your Brand Fonts

Choosing Your Brand Patterns

Choosing Your Brand (Design) Accessories

Brand Identity Fitting Room

Sales Saloon

Meet Market

Support Lounge

Welcome To The Support Lounge

Happy Hour Replays

Who You Are Happy Hour

1st Floor: Brand Development Dispensary

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